Mary Ann Pierce
Founder & CEO, MAP Digital, Inc.
Title of the speech:
Building Communities of Interest and Exponential Opportunity through Event Content, AI and Social Media
Events, a $600 Billion industry in the United States alone, is nearing the tipping point for a digital transformation. One has to only look at the massive disruption that is toppling retail to realized that events will soon see audiences shrink, sponsors reassigning marketing spend, and organizers’ profits diminish. However, events have two things working in their favor: content and experience. To not only survive but to flourish, event organizers have to adjust their mindset to extend the event’s experience to the digital ecosystem by distributing content over Social Media and deploying Artificial Intelligence for personalization. In this session we will explore how content, once an ephemeral asset, can spark new relevance, communities of interest and revenue for the events industry.
For 20 years Mary Ann has built a digital ecosystem around events. MAP Digital’s MetaMeetings platform manages an event’s attendee engagement, webcasting and content, and captures to data for analytics. She has worked with J.P. Morgan, Deutsche Bank, Lehman Brothers, Morgan Stanley, The Wall Street Journal, Novartis, Pfizer, and Havas. She was an adjunct professor at New York University and has been a speaker at “Evolve or Die,” PCMA Educon, and MPI Conferences.
Mary Ann Pierce was in creative services for Jack Morton Worldwide, Caribiner and Imero Fiorentino Associates. She was the Managing Director of the Atlantic Theater Company, Marketing Director for MoMA: P.S.1, and copywriter for Wunderman. She serves on boards of New York Digital Irish, The Cuala Foundation and Irish International Business Network-NY. MAP Digital is a Women’s Business Enterprise National Council company committed to STEAM and Diversity and Inclusion. For our CSR initiative, MAP Digital donates our MetaMeetings platform to diversity and inclusion conferences and matches corporate sponsors to underwrite the additional administrative, engineering and production support for the amplification of the conference’s audience, content, relevance; and to also generate data in which to measure success.