CEO of McPherson Strategies
Title of the speech:
Welcome to the New Era of Corporate Social Impact
In the last twenty years, we’ve witnessed an incredible transformation in the world of corporate social responsibility. Corporations – once seen as the enemy of social activism – now play a critical role in advancing social progress. With populist waves occurring across the globe, this transformation has only accelerated. When government refuses to step up on issues including climate change, human rights and refugees, companies are stepping up to lead. Susan’s talk will provide an overview of this evolution, highlighting examples of bold companies that embody the new era of corporate social impact.
Title of workshop:
How to build corporate social responsibility into your business
Building responsibility into your business isn’t only the right thing to do – it’s also smart from a business perspective. Study after study has shown that consumers prefer to buy from responsible brands and that employees – particularly millennials – want to work for companies with purpose. This workshop will help company leaders start to develop (or refine) social impact platforms that align with their businesses. It will explain the various aspects of a corporate responsibility program, and provide participants with tips and tools for developing partnerships, engaging consumers and employees, telling social impact stories and more.
Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Plum Alley, IF Hummingbird Foundation, The Tiffany & Co. Foundation, Blackbaud and JCPenney. Susan is a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune’s 55 Most Influential Women on Twitter, Elle Magazine’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.