Ramzi Ben-Romdhane
Renault Group
Automotive Business & Innovation Development Director


Ramzi Ben-Romdhane

Oct 26th, 1:00 p.m. – 3:00 p.m.

Mapping Employee’s Journeys

Organizational details: 2 hours, cap at 30-40 participants

Abstract for workshop: As discussed during my speech, digitalization arrays specific requirements for organization and technical capabilities. Once they are set, availability of all types of data across the company appears as a main roadblock. In fact, it asks to remove internal boundaries between functions to make data accessible to employees while ensuring their integrity, security and continuous refresh. Barely, a unique data lake for the company is shaped making appear new digitalization opportunities.

At the beginning, everyone focus goes to low-hanging fruits (or fruits that are actually have been hanging for a while). Many quick-wins digitalization projects are launched. When low-hanging fruits run-out, actual digital transformation starts. Change journey is to begin. More-and-more ideas bloom-up targeting breakthroughs. Everything seems possible.

Among these ideas, many initiatives aim to increase employee’s productivity and reduce his laborious activities. They end by calling for mapping employee’s journey analogically to customer’s ones.  At a variance of job description that often enumerate employee’s activities ina  static manner, journey maps make you think about the experience over time of one employee (persona) bringing new insights. Journey maps allow you to think about demanding actions that the employee is doing and his feeling at each moment, and what opportunities to come in and improve those different periods of time.

In this workshop, you will participate actively. You will share your understanding and thoughts about employee journey. You could share examples of employees from your companies, describe their (persona) profile and main activities and discuss their frustrations in front of fastidious tasks. Together, we will suggest, in linear and exponential way of thinking, how digitalization could transform their daily job.


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