Susan McPherson
CEO of McPherson Strategies
Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert…


Irena Pichola
Partner, Leader of Sustainability Consulting CE, Deloitte
Experienced sustainability expert.


Susan McPherson with Deloitte – CSR workshop

Oct 26th, 11:00 a.m. – 2:00 p.m.

How to build corporate social responsibility into your business

Organizational details: 3 hours, cap at 50 participants

Abstract for workshop: Building responsibility into your business isn’t only the right thing to do – it’s also smart from a business perspective. Study after study has shown that consumers prefer to buy from responsible brands and that employees – particularly millennials – want to work for companies with a purpose.
In order to define real business opportunities and the potential impact, it is worth relating to sustainable development goals.
This workshop will help company leaders start to develop (or refine) impact platforms that align with their businesses.
It will give specific examples and inspirations on strategic approach towards sustainability and corporate responsibility.
It will also provide participants with tips and tools for developing partnerships, engaging consumers and employees, telling social impact stories and more.


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