Masters Class
powered by Masters&Robots
Personalisation and anticipation: how AI is transforming the marketing world?
About Masters Class
Dive Deep into AI-Driven Marketing
What You will gain
- Ability to leverage advanced AI tools for effortlessly creating and editing professional, visually stunning marketing materials.
- Master the art of AI content wizardry - conjure up captivating advertising slogans and spellbinding video magic at your fingertips.
- Harness AI automation to streamline customer interactions and marketing processes, unlocking a world of efficiency that saves precious time and resources.
- Unleash the power of AI to craft hyper-personalized marketing campaigns that tap into the deepest desires of each individual customer.
- Discover how to leverage AI's advanced data analysis capabilities to forge marketing strategies of surgical precision and unparalleled effectiveness.
Tools You will learn
During the workshop, you will acquire advanced skills in formulating prompts using large language models such as ChatGPT, Microsoft Copilot, Google Gemini, and Midjourney. You will also become proficient in utilizing specialized tools for content creation and social media services, including Writesonic and Jasper. Furthermore, you will learn how to translate ideas generated with LLM models into tangible audio and video content using tools like Midjourney, SDXL Turbo, Eleven Labs, and HeyGen.
Who should attend?
- Individuals who want to use AI to create and optimise advertising campaigns, marketing slogans, promotional materials, as well as to target and personalise marketing efforts more effectively.
- Graphic designers, video and audio content creators who are looking to use AI tools to improve and automate the multimedia content creation process, including photo retouching, video editing or music production.
- Digital marketing and customer relationship management professionals who are looking for ways to use AI to automate tasks in the areas of email marketing, customer service and social media interaction management.
- Marketing data analytics professionals who want to learn how AI can support the collection and interpretation of data to better understand customer needs and optimise marketing strategies.
- All employees who want to broaden their digital skills and better understand the opportunities offered by artificial intelligence in content creation, data analysis and process automation
Meet our Expert
Paweł Pilarczyk
A seasoned tech journalist with over 25 years under his belt. Paweł is an authority on emerging technologies, AI, and how they drive business innovation. As editor-in-chief of ITbiznes, he helms a leading portal, TV show, and podcast covering these hot topics plus the electric mobility revolution.
His early days were spent reviewing games and hardware for top publications, laying the foundation for future editorial leadership roles at tech titans like PC.com.pl, Technowinki.onet.pl and his own PCLab.pl venture. He co-launched AGDLab.pl and Softonet.pl along the way.
These days, you’ll find Paweł jetting around the globe, a fixture at mega-events like CES, MWC, IFA, Computex and CeBIT. Back home, he’s a frequent face and voice in the media sphere, lending his expertise to TVN, TVP, TOK FM and more. He co-organized Tech Awards, Poland’s premiere technology event, and is a seasoned conference speaker.
Join Masters Class and transform your marketing strategy with AI.
DATE
18.06.2024
START
10:00
DURATION
3 hours
FORMAT
in-person
LOCATION
WeWork, ul. Krakowskie Przedmieście 13, Warszawa
PRICE
990 PLN net
FAQ
During the workshop, the expert, will do his best to present the topics and tools in a way that is accessible and understandable to every participant, regardless of their level of previous experience.
Yes, we will be working on computers at the workshop, so bring a laptop with you. You will also need access to a mailbox, which you will use to register your tools for a free trial period.
Unfortunately, this particular Masters Class is only available in-person at our specified location in Warsaw. We believe that the interactive, hands-on nature of the sessions and the real-time collaboration with our expert are best experienced face-to-face. This format allows us to provide you with immediate feedback and assistance, ensuring a more effective and engaging learning environment.