Bernadine Bröcker Wieder
Talk Title: State of the Art: Unlocking New Revenue Opportunities for Business in the Web 3.0
What are the issues we need to address in order for audiences to start paying tickets to attend virtual exhibitions, to start investing in artworks online through cryptocurrencies, for art shipping to be tracked in real-time and for artists to see a return from their art using smart contacts? Instead of industry jargon and acronyms, what are the semantics we really still need to define as a community in order to make the web 3.0 work? Using the art industry as an example and my experience in running a tech company, I will present the discrepancies that are preventing this industry from adopting new business models. I will elaborate on an alternative future where we all start speaking the same language instead of a state of constant translation between consumers, salespeople, developers, product and marketing teams.
Bernadine Bröcker Wieder is CEO and founder of Vastari Group, an online marketplace securely connecting private collectors of art, exhibition producers, venues and museums for exhibition loans and tours. She was a founding member of the team at Trinity House gallery on Maddox Street in London, has worked to represent illustrators at Traffic Creative Management agency and facilitated museum exhibition design at Ralph Appelbaum Associates in New York. Bernadine is a member of the Professional Advisors to the International Art Market, the Association of Women in the Arts and the Worshipful Company of Arts Scholars. Bernadine holds a Master’s degree in History of Art and Art-World Practice from Christie’s Education/The University of Glasgow and a Bachelor’s degree in Fine Arts/Illustration from Parsons School of Design, New York. She is a young ambassador to the Museum of London, an advisor to We Are Museums, Cromwell Place, Artnome, the Christie’s Employers Advisory Group and a mentor at the Founder Institute. In 2018 she was selected for Apollo Magazine’s 40 under 40 Europe, and shortlisted for the Natwest Entrepreneur of the Year Award in 2017. Bernadine is a huge proponent of technological innovation for the art world, and in July 2018, Vastari helped co-organise the first Christie’s Art+Tech Summit in London, focussing on blockchain technology and the first Future of the Art Market Unconference at Somerset House in London in 2019.