Talk Title: Diplomatic Rebels – Disrupting large organizations from within
Abstract: How to challenge status quo with disruptive and provocative new ideas and projects – without losing the support and respect from colleagues and management. This is a difficult balance and many intrapreneurs either give up and do as they are told, or they burn out and leave. To overcome this, you need to balance the rebel nature of the innovator with the diplomatic skills of the corporate navigator.
Interactive Session Title: Customer Insights and User-Participation
Abstract: Becoming customer-centric is key to future success for companies as it fosters desirable products and services as well as long-lasting brand loyalty. But to effectively harvest customer insights and co-create products and services through user participation you need both strong methods, processes and discipline as well as openness and empathy across the customer touch-points. During this interactive lecture you will explore main strategies that will help you put your customer in the center of your product strategy.
What you can expect:
- Lively, interactive lecture full of practical tips and valuable discussion
- Approach to design the draft of possible solutions for your own company
- Being introduced to proven tools and strategies used by global companies
- Pre-work that will provide you with the insight into the topic of customer-centric way of working
- You will understand how customer insights and user-participation can change not only a company’s approach to product development, but the entire business model and value creation process
- You will learn how to involve your users while building a state of the art customer engagement platform
David has worked with radical innovation and lean start-up methods in small businesses and large global corporations for the last 20 years – e.g. as Head of Innovation at Scandinavian Airlines, as Senior Innovation Director in LEGO’s Future Lab, and recently as Venture Partner in LEGO Ventures. Using design thinking and agile development, David has been developing and leading innovation units and projects from early incubation to full maturity. He has recently been in the lead of building and launching LEGO Ventures, the new strategic venture arm at the LEGO Brand Group. David is co-founder of Diplomatic Rebels; a company dedicated to empower companies and intrapreneurs around the world to become stronger innovators.
David is passionate about transforming large organizations into lean innovators. Believing that companies not only have an opportunity to better leverage their resources, assets and expertise in creating value, but also a responsibility to lead the global change in a way that that has a long term positive impact on human beings and the planet. Through his experience, David has obtained several unique insights and developed approaches to how businesses can stay afloat in an ever-faster changing world and transform the organization into a change-leading innovator. He believes that anybody can become an innovator in their own organization or as he calls it a Diplomatic Rebel. As an experienced international key-note speaker and executive advisor, David is using his passion for breakthrough innovation to inspire and infuse this new mindset and toolbox in organizations around the world.