Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship. Launched by the New York City Economic Development Corporation, NYC Media Lab collaborates with NYU, Columbia, CUNY, The New School, the School of Visual Arts, and Pratt Institute and corporate members such as Bloomberg, the Associated Press, NBCUniversal, Hearst Corporation, Viacom and Verizon. The Lab’s interests range across disciplines from data science and design to virtual and augmented reality. Its programs include prototyping projects with member companies as well as The Combine, an early stage accelerator that encourages digital media startup formation and technology commercialization on the City’s campuses. Before joining NYC Media Lab, Hendrix was Vice President, Business Development & Innovation for The Economist, where he directed prototyping and commercialization of new digital media business concepts. He is a regular writer and speaker on media & innovation. Hendrix holds a Bachelor of Arts from the College of William & Mary and a Master of Science in Technology Commercialization from the McCombs School of Business, University of Texas at Austin. He lives in Brooklyn.